Chen's Sun was invited to participate in the 2025 China Supermarket Week, empowering the industry’s "Beautiful Road" with a global high-quality fruit supply chain.

The 2025 China Supermarket Week, hosted by the Linkshop Network, will be grandly held from March 25 to 28 in Xuchang, Henan. This conference, themed "The Beautiful Road," focuses on the transformation and upgrading of the retail industry, supply chain innovation, and enhancement of consumer experience, and is expected to attract over 1,000 supermarket companies and more than 5,000 industry elites to participate in the event. This event will gather retail giants, benchmark supply chain enterprises, and industry experts to explore new paths for high-quality development.

Zhengzhou Chen's Sun Fruit and Vegetable Trading Co., Ltd. (hereinafter referred to as "Chen's Sun"), as a global high-quality fruit supply chain operator, is the only invited fruit supply chain enterprise for this conference. It will deeply participate in core activities such as forum discussions and the exhibition of quality products, sharing its practical experience and forward-looking insights in the fruit supply chain field.

Against the backdrop of continuously upgrading consumer demand, fresh fruits and vegetables, as the core categories for attracting customers and repeat purchases in supermarkets, have made supply chain efficiency and quality control capabilities key to the competitiveness of retail enterprises. Chen's Sun has been deeply engaged in the fruit supply chain for over 30 years, relying on a global direct sourcing network, a strict quality control system, and efficient cold chain logistics capabilities to build a full-link service closed loop from the Origin to the terminal, becoming a long-term strategic partner of over 1,000 large national supermarkets such as Pang Donglai and Yonghui Supermarket.

During this Supermarket Week, Chen's Sun will share practical cases on the theme of "How the Global High-Quality Fruit Supply Chain Drives the Value Growth of Supermarket Fresh Products," focusing on enhancing retail terminal efficiency through aspects such as standardization at the fruit source, intelligent sorting and grading, and refined packaging logistics. At the same time, Chen's Sun will showcase high-quality sunshine fruits and supply chain solutions, including Sunshine Durian, Yunnan Blueberry, Sunshine Dragon Fruit, Sunshine Vital Banana, and Sunshine Chunjian Papaya from its "Sunshine Selection" series, demonstrating its innovative service model of "Direct from Origin + Quality Grading + Personalized Customization" tailored for supermarket channels, providing feasible paths for cost reduction and efficiency enhancement in the industry.

According to observations by the Linkshop Network, the supermarket industry is currently facing multiple challenges such as customer group differentiation, high costs, and homogeneous competition, while supply chain efficiency, product strength, and differentiation are key to breaking through. Chen's Sun Chairman Chen Xuemei stated: "Supermarket Week is a high-quality platform for the industry to co-create value. We hope to assist retail enterprises in building fresh product competitiveness of 'what others have, we have; what others have, we excel' by sharing experiences in integrating global high-quality fruit supply chain resources, allowing consumers to enjoy higher quality fruits at more reasonable Prices, which is the true meaning of 'The Beautiful Road.'"

With the opening of the 2025 China Supermarket Week approaching, Chen's Sun's participation will inject fresh power of supply chain innovation into the industry, empowering the industry’s "Beautiful Road" with a global high-quality fruit supply chain!