Chen's Sun: Witness the formation of the "New China Insurance 361 Running Team" with the fresh sweetness of Yunnan blueberries!

In 2025, as the concept of healthy living becomes deeply ingrained in people's minds, marathon events have become the focus of national attention. Against this backdrop, Xinhua Insurance has once again deeply cooperated with marathon events, providing professional insurance support to ensure the safety of the events and offering one-stop services and protection for runners. On February 21, Xinhua Insurance's Henan branch, in collaboration with the Zhengkai Marathon Executive Committee, 361 Degrees (China) Co., Ltd. Henan branch, and Zhengzhou Chen's Sunshine Fruit and Vegetable Trading Co., Ltd. (hereinafter referred to as "Chen's Sunshine"), held the establishment ceremony of the "361 Running Team." Chen's Sun, using the delicious and sweet Yunnan blueberries as a medium, not only witnessed this important moment of cross-industry cooperation but also conveyed a comprehensive health concept of "from the dining table to life," jointly opening a new chapter of healthy living with Xinhua Insurance and various partners.

Chairman of Chen's Sun, Chen Xuemei, emphasized that a healthy life requires multi-dimensional construction: "Marathons are not only a challenge of physical endurance but also a spiritual symbol of breaking through oneself; daily diet is the foundation of nourishing life. Chen's Sun is deeply engaged in the global high-quality fruit supply chain to inject the healthy energy gifted by nature into consumers' lives." She pointed out that this cross-industry cooperation with Xinhua Insurance is a deep extension of the "health industry ecological chain"—Xinhua Insurance protects the healthy future through risk management, while Chen's Sun solidifies the health foundation with sunny fruits. Both parties promote the implementation of the national health concept through the vibrant carrier of the running team.

As a global high-quality fruit supply chain brand operator, Chen's Sun integrates core resources from over 40 countries and more than 120 high-quality fruit bases; successfully incubates well-known brands in the industry such as Chen's Sun, San Zhi Mei, and Guo Da Jie; serves over 3,000 secondary wholesalers and more than 10,000 terminal fruit stores nationwide; through a strong alliance with "Le Huo Yi Ke" fresh chain supermarkets, accurately reaches the consumer terminal; at the same time, Chen's Sun has established long-term strategic partnerships with over 1,000 large national supermarkets such as Pang Dong Lai and Yonghui, jointly promoting the healthy development of the high-quality fruit market. The Yunnan blueberries specially presented at this conference are a reflection of its "selecting the best of the best" quality standard, with high anthocyanin content and sweet taste, highly aligning with the energy replenishment needs of runners.

Chairman Chen Xuemei proposed strategic expectations: first, the running team should demonstrate competitive spirit and convey healthy positive energy through the posture of running; second, both parties hope to deepen resource synergy and explore innovative models in the "insurance + health" consumption field; third, they aim to build a health ecosystem covering diet, exercise, and life services, allowing quality living to benefit thousands of households like fruits on branches. Guests at the scene experienced "health on the tip of the tongue" while tasting Chen's Sun Yunnan blueberries, symbolizing that the cooperation between both parties will create a sweet value of "1+1>2."

In the future, Chen's Sun and Xinhua Insurance will use the "cross-industry dual-engine" momentum to integrate health and well-being into the lives of the public like spring rain, while fulfilling corporate social responsibility and injecting fresh vitality into the development of China's big health industry.