Chen's Sun made a dazzling appearance at the 2025 China Supermarket Week, empowering the industry's bright future with high-quality fresh fruit.

From March 25th to 28th, the 2025 China Supermarket Week, hosted by Lianshang.com, was grandly held in Xuchang, Henan. This year's conference, themed "The Path to a Better Future", focused on the transformation and upgrading of the retail industry, supply chain innovation, and improved consumer experience. Over 1000 supermarket companies and more than 5000 industry elites gathered to discuss new directions and opportunities for industry development. Zhengzhou Chen's Sun Fruits and Vegetables Trading Co., Ltd. (hereinafter referred to as "Chen's Sun"), as a global operator of high-quality fruit supply chains, was invited to attend the conference.

With over 30 years of experience in the fruit industry, Chen's Sun has always adhered to the mission of "Let the people eat healthy fruits, and let life be full of sunshine!" Relying on its global direct sourcing network, strict quality control system, and efficient cold chain logistics capabilities, it has built a full-chain service closed loop from origin to terminal, injecting new impetus into the development of China's supermarket industry towards health, professionalism, and a better future.

In the eye-catching sharing session of the China Supermarket Week forum, leaders and senior management teams from outstanding companies in the industry shared their development philosophies and practical experiences in depth, providing more reference samples for participating companies. Mr. Yu Donglai, chairman of Fat Donglai, and his management team shared Fat Donglai's Culture and management methods, covering talent cultivation, store manager experience exchange, fresh food management strategies, and discounted quality products. Advocating "Freedom, Love", "Happiness", "Health", "Hope", and "Beauty" as core values driving the company Culture, it provided valuable practical cases and development ideas for industry colleagues.

At the quality products exhibition, Chen's Sun showcased high-quality fruits from all over the world: soft, sweet Thai durian; juicy Wugan oranges; Paba oranges bursting with juice; sweet and sour Chilean plums; fragrant blueberries; crisp and sweet New Zealand apples; and attractive golden Vietnamese bananas… The wide array of products attracted many industry colleagues to stop by and exchange ideas. Chen's Sun staff members engaged in in-depth discussions on product standardization systems and cooperation models with industry colleagues from all over China, and preliminary cooperation intentions were reached.

China Supermarket Week provides a good platform for learning, exchange, and development in China's retail industry. The in-depth sharing of outstanding industry colleagues such as Fat Donglai and Sam's provided industry benchmarks for participating enterprises. In the future, Chen's Sun will continue to uphold its original aspirations, select high-quality fruits from around the world, continuously improve its supply chain construction, enhance service quality, inject fresh impetus into industry development, bring high-quality and healthy consumer experiences to the masses, and empower the industry's path to a better future with a global high-quality fruit supply chain!