Strong Alliance for Win Win | Warm Congratulations on the Successful Signing Ceremony of Chen's Sun&Meituan Strategic Cooperation

On August 2, 2024, the strategic cooperation signing ceremony between Zhengzhou Chen's Sun Fruit and Vegetable Trading Co., Ltd. (hereinafter referred to as "Chen's Sun") and Meituan was successfully held at the headquarters of Zhengzhou Chen's Sun. Chen Xuemei, Chairman of Chen's Sun, Chen Na, President, Wang Weili, Secretary of the Party Committee of Wanbang Regional Development Center, Li Ke, General Manager of Public Affairs in Meituan North District, Wang Yulei, General Manager of Fruit Procurement in Meituan Optimal Selection Henan Shandong Region, Shi Ronggang, Operations Director of Chen's Sun, Sheng Weihua, Marketing Director, Meng Qingqing, E-commerce Director, and others attended the signing ceremony.

At the meeting, Chen Xuemei, Chairman of Chen's Sun, delivered a speech, stating that after more than 30 years of deep cultivation in the fruit industry, Chen's Sun has continuously transformed through opportunities and challenges, growing from an inconspicuous entrepreneur to the current pearl of the fruit industry. Chen's Sun has integrated core resources from over 40 countries and more than 120 high-quality fruit bases worldwide, continuously promoting the standardized and branded development of the fruit industry, and achieving efficient integration of fruit supply, sales, distribution, and service. Faced with the increasingly complex economic situation, Chen's Sun is also carrying out a multi format strategic layout, gradually opening up online and offline sales channels, and achieving the transformation and upgrading of enterprises from To B to To C. This cooperation with Meituan can better leverage the professional and platform advantages of both parties, greatly improve the efficiency of circulation from the supply side to the consumption side, achieve complementary advantages, and achieve mutual benefit and win-win results.

Li Ke, General Manager of Public Affairs at Meituan North, stated that as a community e-commerce platform under Meituan, Meituan Youxuan was launched in July 2020, focusing on the lower tier market and adopting a "pre order+self pickup" model to select cost-effective products such as fruits and vegetables, meat, poultry, eggs, dairy products, alcoholic beverages, home kitchens and bathrooms for community household users. It has covered multiple regions including East China, Central China, South China, Southwest China, Northwest China, and North China. As a global high-quality fruit supply chain, Chen's Sun is deeply involved in frontline production areas and has rich experience in managing high-quality fruits both domestically and internationally. This strategic cooperation with Chen's Sun can better provide consumers with more high-quality products and services, allowing them to taste high-quality fruits from around the world without leaving their homes.

Wang Weili, Secretary of the Party Committee of Wanbang Regional Development Center, stated that Chen's Sun is a company with dreams and emotions. While adhering to the business policy of "buying globally and selling globally", it brings high-quality fruits from around the world to consumers' dining tables, and always fulfills its social responsibility by giving back to society through practical actions. One is to assist in rural revitalization, support the development of the strawberry industry in Zhongmu, and introduce high-quality agricultural products such as blueberries; The second is to carry out various charity work, support impoverished students, and help them successfully complete their studies. The strategic cooperation between Chen's Sun and Meituan is conducive to further expanding sales channels, enhancing brand awareness, and better promoting the integrated development of the primary, secondary, and tertiary industries.

Chen Na, President of Chen's Sun, stated that adhering to the mission of "providing healthy fruits for the people and making life full of sunshine!", Chen's Sun has always regarded controlling fruit quality as the lifeline of the enterprise. With the spirit of "integrity, hard work, innovation, and win-win", it has won widespread praise and trust from suppliers, customers, and consumers in the industry. Meituan's Internet plus big data advantages provide new digital momentum for the development of high-quality agricultural products.

Wang Yulei, General Manager of Fruit Procurement in the Henan Shandong Region of Meituan Youxuan, stated that the signing of this strategic cooperation agreement is of great significance, as it further deepens the cooperative relationship between the two parties. It not only allows consumers to enjoy higher quality products and services, but also optimizes and upgrades the industrial and supply chains of both parties.

Subsequently, Chen Xuemei, Chairman of Chen Sunshine, and Li Ke, General Manager of Public Affairs of Meituan North District, officially signed a strategic cooperation agreement on behalf of both companies! Both parties will rely on their respective advantages and influence to jointly promote the integrated development of online and offline sales channels for high-quality agricultural products, continuously enhance product brand awareness and reputation, and enable consumers to enjoy global high-quality fruits at their doorstep!

The signing of this strategic cooperation agreement is a strong combination of Chen's Sun's global high-quality fruit supply chain and Meituan's Internet plus Big Data, which further realizes the integrated development of production and marketing of high-quality agricultural products, greatly improves the flow efficiency from the supply end to the consumer end, promotes new changes in industry development, and brings more choices for consumers' dining tables!