"Let the Chinese eat good fruit", Chen's sunshine strives to practice the business philosophy of "global selection, direct collection and supply"

Based on the land of the Central Plains, Zhengzhou Chen Sunshine has been working in the fruit industry in China for more than 20 years. Adhering to the business philosophy of "global selection, direct collection and supply", the company regards "let the Chinese eat good fruits" as its corporate mission, and has developed into the largest sales volume of high-quality fruit trading enterprises in Henan Province. With the increasing consumption level in China, especially under the background of the rapid rise of third-tier cities in 2., Chen's dream of sunshine is shining into reality. Nectarine from Chile, grape from California, durian from Thailand, dragon fruit from Vietnam... For the vast number of Chinese, the delicious food that used to be so far away and so strange is now just a common part of the fruit basket at home, and you can reach it, the magnitude of this change has surprised the world.

Just under this flood tide, Chen's sunshine has ushered in a period of rapid development. In addition to Guangzhou litchi, Hainan mango, Sichuan pomegranate, Yunnan Hongti and other domestic fine fruits, the company currently imports more than 100 kinds of fruits, with direct mining in many countries around the world. Han Jiangang, head of Chen's Sunshine's American fruit purchasing business, told China Fruit Portal that the company has not yet launched fruit export business, but "buying the world and selling the world" has always been its important development goal, and the company has reached cooperation with many farms at home and abroad, successively established Gannan navel orange screening and packaging factories in Ganzhou, Jiangxi Province, and set up offices in Thailand, Vietnam and other places to arrange special personnel to connect with farmers, complete the orchard direct mining work. The company has plans to contract land and orchards overseas and develop its fruit growing business, which we believe will be realized in the near future.

Thanks to the location advantage of Zhengzhou fruit port, since the official opening of the designated port of Zhengzhou airport for imported fruits in June 2014, relevant statistics show that about 70% of imported fruits in China need to be transported to the ground through Zhengzhou airport, and then distributed to all parts of the country. Chen's Sunshine seized the opportunity and vigorously developed the fruit import business. In addition to sea transportation, the company especially adopted charter air transportation to transport Chilean cherries to China through Xinzheng International Airport. Today, the company has successfully developed more than 1000 secondary fruit distributors, covering Henan, Shandong, Anhui, Hebei, Shanxi and the three eastern provinces and other regions, and has established long-term and stable strategic cooperative relations with more than 400 large-scale supermarkets in China, such as Dennis, Wal Mart, Carrefour, China Resources Vanguard and Yonghui.

When talking about the trend of domestic fruit consumption, Han Jiangang pointed out that thanks to the increasing level of consumption in China, China's fruit consumption is also increasing rapidly, and more and more Chinese people are beginning to pay attention to health preservation. The importance of fruit as a "natural health product" is being highlighted. Of course, for 2. domestic third-tier cities, because of the price, imported fruits have not yet been widely popularized, but this also shows from the side that this part of the consumer market has huge potential and has gradually developed into a must for businesses.

In the face of market competition, Chen's Sunshine has concentrated on developing its fruit wholesale business. Han Jiangang said: "Now more and more companies want to go out and bring back foreign fruits. The competition is still fierce. Fortunately, we have strong distribution capabilities and funds. The return is fast", the main challenge lies in how to accurately grasp the market to meet market consumer demand. In addition, in view of the fresh nature of fruits, quality control and preservation has always been an urgent problem in the industry, especially in the marine transportation link, "we hope to be able to further expand and strengthen on this basis, and hope to establish a long-term cooperative relationship with more enterprises."

Reprinted on "China Fruit Portal" on May 17, 2019"

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