Henan Chen's Sun 'Fruit Queen' ASEAN Journey

▲November 22, 2024, Dahe Daily A03 Edition

Once again, we see Chen Xuemei, radiating sunshine. On November 21, at the dazzling 2024 Henan (Zhengzhou) - ASEAN Agricultural Cooperation Conference, the booth of Zhengzhou Chen's Sun Fruit and Vegetable Trading Co., Ltd. (hereinafter referred to as Chen's Sunshine) was bustling with activity, attracting many merchants with its array of high-quality fresh fruits.

"Today at this agricultural conference, we reached a deep cooperation with Thailand's True International Group. To ensure the quality of durians is more stable, we signed direct contracts with farmers, allowing them to operate according to our standards, and after layers of selection at processing plants, the products will finally enter the domestic consumer market through Chen's Sun."Chen Xuemei, the chairman of Chen's Sun, said in an interview with Dahe Daily.·Yuyun Video reporters.

On that morning, as one of the 16 representatives of agricultural enterprises in Henan, Chen's Sun signed a strategic cooperation agreement with Thailand's True International Company, marking the beginning of another overseas journey.

Those familiar with Chen Xuemei know that 30 years ago, she started by selling fruits with her sister on a tricycle. Today, as a global high-quality fruit supply chain operator, Chen's Sun integrates core resources from over 120 high-quality fruit bases in more than 40 countries. Her tenacious entrepreneurial spirit and significant business achievements inspire her peers and set an example for the industry, earning her the title of 'Queen of Fruits'.

In her overseas layout blueprint, the ASEAN market is of great importance. "We have bases and factories in several ASEAN countries, such as Thailand, Cambodia, Laos, Malaysia, etc."

Reflecting on the warm meeting with Cambodian Prime Minister Hun Manet ten days ago, Chen Xuemei still feels inspired. She said that the discussion lasted half an hour, covering everything from exploring cooperation in the entire durian industry chain to casual conversations. "The first batch of 2,500 acres of transferred orchard land has been confirmed, with future plans for 20,000 acres, including comprehensive cooperation in planting, seedling cultivation, processing, logistics, and more."

"We strictly control the planting, harvesting, sorting, grading, refrigeration, packaging, and logistics distribution of fruits according to international standards, promoting the upgrade of fruit quality and achieving efficient links in the four-in-one business of supply, sales, distribution, and service."

The cooperation model between Chen's Sun and local Cambodian enterprises will further expand the variety and quantity of products procured from ASEAN countries, and achieve direct delivery from foreign production areas to the domestic consumer market through logistics cooperation.

"With the deepening of our long-term development strategy, we will contribute more strength from Chen's Sun to help agricultural enterprises in Henan go overseas."Chen Xuemei said. She detailed how Chen's Sun controls quality from the source and showcased advanced technologies and experiences in supply chain management and cold chain logistics, demonstrating Chen's Sun's profound understanding and relentless pursuit of global fresh fruits.

Chen Xuemei stated that Chen's Sun insists on building a high reputation with good products, controlling fruit quality from the planting source, promoting the overall quality improvement of the fruit industry, and creating a global high-quality fruit supply chain to provide high-quality fresh fruits for global consumers.

Source: Dahe Daily · Yuyun Video Reporter: Deng Fei, Jiang Yulu, Tian Yucheng