The first batch of fresh durians from Malaysia has arrived in the Chinese market, and Chen's Sun has made its national debut!

On August 25, 2024, the first flight reception ceremony of "Kuala Lumpur Zhengzhou" fresh durian was held in the north cargo area of Zhengzhou Airport. The first batch of Malaysian Cat Mountain King fresh durian arrived at Zhengzhou Xinzheng International Airport in China smoothly by air charter flight from Kuala Lumpur. This is the first time that Malaysian fresh durian has entered China since the official signing of the Malaysia Fresh Durian Export Agreement between China and Malaysia! Zhengzhou Chen's Sun Fruit and Vegetable Trading Co., Ltd. (hereinafter referred to as "Chen's Sun") has become one of the first enterprises to introduce Malaysian fresh durian to China with its strong supply chain management capabilities and strong trade strength.

Before introducing Malaysia's Maoshan King fresh durian, Chen's Sun had successfully promoted the sales of many products such as Golden Pillow durian, Maoshan King frozen durian, and dried Yao durian in China, and created its own independent durian brand "Sanzhimei", which has gained a good reputation in the industry. After nationwide screening by the Malaysian Durian Union, Chen's Sun has become the only fruit importer in Henan Province approved to participate in the maiden flight. This decision not only demonstrates the trust of the Malaysian Durian Union in the market channels of Chen's Sun for decades, but also reflects its high attention to the markets in Henan and its surrounding areas. As a global high-quality fruit supply chain operator, the first batch of imported Cat Mountain King fresh durian from Malaysia by Chen's Sun has a total of more than 3 tons, which will be shipped directly by charter flight, competing for the first "fresh" release nationwide!

The Chen's Sun team conducted direct harvesting in the core production area of Malaysia's Cat Mountain King durian, including Pahang state. They selected durian trees that are over 20 years old and followed the natural law of "ripe fruit and fallen stem" for harvesting, allowing them to naturally mature and fall off on durian trees. Subsequently, after rapid inspection and careful packaging, it was transported directly to China by air charter flight. The entire process of dropping durian into the hands of consumers does not exceed 48 hours, maximizing the freshness and unique flavor of Malaysia's Cat Mountain King fresh durian.

The Chen's Sun team has made full preparations for this national debut, ensuring efficient connection in all aspects: creating efficient logistics channels, closely cooperating with airlines, and providing guarantees for the timeliness and stability of transportation; Utilizing advanced cold chain technology to preserve the original flavor of Malaysia's Maoshan King fresh durian to the greatest extent possible; Pre order in advance and quickly distribute to various sales channels, allowing consumers to taste this long-awaited fresh and delicious food in the first time.

Chen Xuemei, Chairman of Chen's Sun, stated that as the world's largest importer of durian, China "ate" millions of tons of durian last year alone. Chen's Sun, as one of the first companies to introduce Malaysia's Maoshan King fresh durian into the Chinese market, feels proud and responsible. This is not only a recognition of our team's efforts, but also a reward for the trust of consumers.

The successful entry of fresh durian from Malaysia into China has provided more choices for durian enthusiasts in our country. As an active promoter and important participant of Malaysia's fresh durian entering the Chinese market for the first time, Chen's Sun will take this opportunity to continue promoting the high-quality development of China Malaysia economic and trade cooperation, and bringing high-quality fruits from around the world to the dining tables of millions of consumers!